Behaviouralism, Authority & The Global Market

Positive Sum Game Designer

Behaviouralism, Authority & The Global Market

April 23, 2017 Articles Opinionated News Society 0
In an age where information is power, self-education is survival.

This article aims to explore the political market, and the personalities of some of the current leaders of the world in a neutral way; with the purpose of analyzing the behavioural techniques used by the establishment to influence action out of the deliberate, predetermined “incomprehensibility” effect applied to the masses.

All links and sources can be found in the “references” section. 


⟴ Hacker’s perspective: “To simplify and to clarify.” (1981)[1]


Using language to to blur and fudge situations so these become incomprehensible to others. This is one of the strongest techniques and secrets that behavioural psychology holds in the global market. Because not many people are aware of this, only a few are able to unlock the truth behind daily advertising.

Once incomprehensibility has been successfully achieved from a political platform towards the masses, “temporary safety happens”[1], or so is the perspective of many politicians, corporate masters, and religious authority figures. Studying the minds of such multi-contextual characters, allows us to comprehend the way modern society works, and where it could be heading towards. Exposing such type of intricate knowledge is a way of helping the global population to identify, and therefore understand such social mechanics.

Verbal fluency is their art. Masters at blurring and obfuscation are puzzle characters, and often have great influence over society’s direction, and its redirection of attention. Some are conscious of what they are sending out there, and they amplify their performance by taking control of their body language. 


Donald Trump  

More than 18,000 mental health professionals have engaged in what seems to be the biggest psycho-political revolution ever by volunteering in the diagnosis of the POTUS. Psychology Today reports: “John Gartner posted a petition on Facebook declaring that Donald Trump must be removed from office because he has ‘a serious mental illness that renders him psychologically incapable of competently discharging the duties of President of the United States.’”[2].

The petition was carried out as a reaction to his controversial “muslim ban”. Among the many claims, it seems many agree that Mr. Trump has dark triad traits. Some believe he suffers from antisocial personality disorder, others believe it is a case of narcissistic personality disorder. Nevertheless, some have spoken up against such claims by stating that it is almost impossible to diagnose someone based on their public behaviour, especially when it comes to figures of great power such as the Donald.

Frances, from the department of  psychiatry and behavioural sciences at Duke University Medical College, and who wrote the criteria for diagnosing NPD, has come forward with an alternative perspective. When writing to the editor of The New York Times, he stated: “I wrote the criteria that define this disorder, and Mr. Trump doesn’t meet them. He may be a world-class narcissist, but this doesn’t make him mentally ill, because he does not suffer from the distress and impairment required to diagnose mental disorder.” According to the professor, his problems are political, not psychological. Moreover, he believes that calling Trump “mentally ill” creates more stigma and could be seen as an insult to those who are struggling with mental health.[3]

The POTUS continues to use shock and sensationalism as his main marketing technique. This is a case of “love me, hate me; but never ignore me”.


Theresa May

In contrast to Donald Trump, the Prime Minister of the United Kingdom is gaining a reputation for being actively involved in the politics of psychiatry. Rather than being diagnosed by thousands of professionals, she sees herself as someone who could improve such system.

She believes mental health problems are society’s problems. May even wrote an article for the Huffington Post on the subject: “While this government legislated for ‘parity of esteem’ in healthcare – so that whatever your illness, physical or mental, you are treated the same – very often the treatment for those with mental illnesses is inadequate…The need is urgent: the number of girls saying they’ve self-harmed has more than trebled in recent years….That’s why I raised mental health during my speech…And it’s why today I’m announcing a step-change in the way that we deal with these issues…I want to see mental health addressed not just in our hospitals, but in our classrooms and communities…I want to see the stigma stripped away so that no-one in this country feels unable to talk about what they’re going through or seek help”.[4]

Nevertheless, when it comes to action, decisions and results, The Guardian reports: “Cuts to the NHS aren’t new – the Conservative government has been slowly dismantling the health service since 2010…What May’s speech didn’t mention, however, was how exactly this would be implemented, beyond a mention of ‘mental health first aid training’. Unsurprisingly, May also failed to mention the grimly inevitable cuts to school budgets that will make this strategy near to impossible anyway.”. [5] 

This way, we can see that the Prime Minister of the UK withholds information in a way that leaves little questioning, causing populations to overlook the details of the entire situation. This is a case of deliberate, strategic, psychological confirmation bias. 



Vladimir Putin

Perhaps one of the most controversial authority figures in today’s political scene is the President of Russia. Many are constantly baffled by his atypical behaviour, statements and decisions. The media doesn’t seem to know exactly what to think of him and how to perceive him accurately.

The Telegraph published an article in 2015 titled “Inside the mind of Vladimir Putin”, where one of his most shocking, random incidents is narrated and analysed: “In June 2005, Vladimir Putin saw a diamond-studded Super Bowl ring on the finger of Robert Kraft, the owner of the New England Patriots. Kraft was in St Petersberg for a gathering of business leaders, and the ring was worth $25,000. Putin asked to see it, tried it on, and said: ‘I could kill someone with this.’ Then, allegedly, he put it in his pocket, drew his security guards around him, and left the room.[6]

Going deeper into the mind of Vladimir Putin, Psychology Today states: “After 15 years in power, psychological factors have to be taken into consideration in analysing Putin’s actions and, more importantly, in deciding how to respond to them. And contempt must be considered as one of the most important elements of his psychology. It is not only contempt for what he almost regards as weak—and, possibly in his macho world view, effeminate—western leaders. More important is his contempt for their institutions such as international treaties and laws”.[7]

What is really interesting is that even though he has a controversial public psychological profile; Russia is now preparing an official psychological analysis of the POTUS for Vladimir Putin.[8] Indeed, the President of Russia confuses the masses all the time with his unpredictability, and this way, he keeps them interested, guessing, and paying attention. 


The Incomprehensibility Technique Expanded

One the greatest gaps between educated people and those who are uneducated, is perhaps vocabulary and the understanding that comes with it. The current system is designed in such a way that knowledge, skills & vocabulary alone are able to serve as defining factors to differentiate the insiders and the outsiders of any particular career, profession or expertise.

In Economics, incomprehensibility is a method which uses sophisticated knowledge to trick consumers into believing something, or buying a product. “It stems primarily from the need to bar outsiders from the trade, and, secondly, from the incurable inclination of mankind to believe something because it is incomprehensible, that is, incomprehensibility as a marketing technique”.[9] Ancient priests used to stun superstitious followers with simple thermodynamic tricks that seemed like a miracle. For example, some used boiling water on fires to cause temple doors to open as if by magick. Many blindly thought it was God doing such deed, when as a matter of fact, it was basic, strategic science. Likewise, churches, politicians and corporations nowadays use a wide variety of sophisticated techniques to fool the masses into their traps.

This is why self-education is essential for survival, but most importantly… It is revolution. 



  1. Lynn, J. & Jay, A., 1981: Yes, Minister-“ The diaries of a cabinet minister by the RT Hon. James Hacker MP”, Volume one.
  2. Psychology Today: Shrinks Battle Over Diagnosing Donald Trump
  3. New York Times: An Eminent Psychiatrist Demurs on Trump’s Mental State
  4. GOV UK: Mental Health Problems are Everyone’s Problem (article by Theresa May)
  5. The Guardian: Five ways Britain wrecks young people’s mental health – and how to stop it
  6. The Telegraph: Inside the Mind of Vladimir Putin
  7. Psychology Today: The Danger That Lurks Inside Vladimir Putin’s Brain
  8. Independent: Russia ‘preparing psychological report on Donald Trump’ for Vladimir Putin
  9. Zellner, A. et al., 2002: Simplicity, Inference and Modelling: Keeping it Sophisticatedly Simple, Cambridge University Press.


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.